From the Book - Revised edition.
Reciprocation: The old give and take, and take
Commitment and consistency: Hobgoblins of the mind
Social proof: Truths are us
Liking: The friendly thief
Authority: Directed deference
Scarcity: The rule of the few
Instant influence: Primitive consent for an automatic age.
From the Book - Rev. ed. [2nd ed.]
Reciprocation : the old give and take and take
Commitment and consistency : hobgoblins of the mind
Social proof : truths are us
Liking : the friendly thief
Authority : directed deference
Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age.
From the eBook - EPub edition.
2. Reciprocation: The old give and take, ... take
3. Commitment and consistency: Hobgoblins of the mind
4. Social proof: Truths are us
5. Liking: The friendly thief
6. Authority: Directed deference
7. Scarcity: The rule of the few.
