After the idea: what it really takes to create and scale a startup

Introduction: welcome to startup land

The definition of success

Part I: Product. Why discovery matters

The art of discovery

The customer journey

Setting the vision and a plan

Part I product toolbox

Part II: People. The cofounder courtship

Establishing a kick-ass organization from day one

Hiring best practices

Separation

Part II: People toolbox

Part III: Operations. Legal matters

Financial matters

Fundraising

Go-to-market strategies

A tale of two stools: how innovation and delivery can sit together

Communication strategies

Part III: Operations toolbox

Part IV: Working at scale. Building to scale

Balancing hats and mental health

Exits and transitions

Part IV: Working at scale toolbox.