Social media marketing

Part I: Foundations of Social Media Marketing

1. The Social Media Environment

2. Social Consumers

3. Network Structure and Group Influences in Social Media

Part II: Social Media Marketing Strategy and Planning

4. Social Media Marketing Strategy

5: Tactical Planning and Execution

Part III: The Four Zones of Social Media

6. Social Community

7. Social Publishing

8. Social Entertainment

9. Social Commerce; Part IV: Social Media Data Management and Measurement

10. Social Media Analytics

11. Social Media Metrics

Part V: Social Media Marketing in Practice; Case Zone: 10 Case Studies; Sample Social Media Marketing Plan: GONOW Vacations.