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Branded interactions: marketing through design in the digital age
Branded interactions: marketing through design in the digital age
Author
Spies, Marco
Publisher
Thames & Hudson Ltd
Publication Date
2020
Language
English
Book
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Table of Contents
From the Book - Revised and updated edition
Understanding the user
Define the goal
Define
Plan the communication strategy
Plan the brand experience
Plan the user experience
Generate ideas
Define the metrics
Design
Structure design tasks
The basics of branded interactions
Design screen-based interactions
Design space-based interactions
Design virtual and augmented reality
Design conversations
Design smart objects
Prototyping
Testing
Deliver
Develop BIxD systems
Create style guides
Create pattern libraries
Monitor production
_Project launch and debrief
Distribute
Implement the BIxD
Refine & update the BIxD
Further BIxD development
BIxD and culture change
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Subjects
Subjects
Application software
Application software -- Development
Branding (Marketing)
Design services
Development
Economic aspects
Internet marketing
Social media
Social media -- Economic aspects
User interfaces (Computer systems)
More Details
Contributors
Wenger, Katja
author
ISBN
9780500023709
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