Total exposure: controlling your company's image in the glare of the business media explosion
Author
Publisher
American Management Association
Publication Date
c2000
Language
English
Description
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Subjects
Subjects
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Public Relations
Corporate image
Corporate image -- United States
Entreprises
Entreprises -- Image -- États-Unis
Image
Industrial publicity
Industrial publicity -- United States
Mass media and business
Mass media and business -- United States
Médias et affaires
Médias et affaires -- États-Unis
Publicité industrielle
Publicité industrielle -- États-Unis
Public relations
Public relations -- United States
Relations publiques
Relations publiques -- États-Unis
United States
BUSINESS & ECONOMICS -- Public Relations
Corporate image
Corporate image -- United States
Entreprises
Entreprises -- Image -- États-Unis
Image
Industrial publicity
Industrial publicity -- United States
Mass media and business
Mass media and business -- United States
Médias et affaires
Médias et affaires -- États-Unis
Publicité industrielle
Publicité industrielle -- États-Unis
Public relations
Public relations -- United States
Relations publiques
Relations publiques -- États-Unis
United States
More Details
ISBN
9780814404843
9780814424407
9780814424407
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