When Facebook comes to work: understanding the work practice of the digital native / Brynn Evans Thinking outside the cubicle: examining the changing shape of today's workspace / Susan Evans The dis-organization of invention / Carolina M. Reid Native in blue: understanding the challenges and opportunties in managing today's police officers / Christa M. Miller and Lt. David Hubbard I'm with the brand: How generation Y will transform hiring through personal branding / Dan Schawbel With, not to: the value of social CRM / Marshall Lager Inspired interaction: youth marketing on mobile / Peggy Anne Salz Adapting old-fashioned marketing values to the needs of the digital native / Michael P. Russell The social media imperative: learning to engage digital natives where they live / Sashi Bellamkonda Social capitalism and the reputation economy / Michelle Manafy
The digital natives are the entertainment! / Richard Hull
Ethics, technology, and the net generation: rethinking IP law / Albert M. Erisman
The old news and the good news: engaging emerging readers through social interaction / Michelle Manafy
T'écoutes quoi ti? Digital natives as music consumers in Lille, France / Heidi Gautschi and Emilie Moreau
Making the grade: standards and promoting achievement through technology
Quest to learn: a public school for today's digital kids / Robert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro
Teaching, digital literacy digitally: a collaborative approach / Jami L. Cariacio and Lance Heidig
French lessons: how france is educating its digital natives / Heidi Gautschi
Native knowledge: knowing what they know
and learning how to teach them the rest / Mary Ann Bell.
pt. 1. The digital native goes to work
pt. 2. Marketing and selling to the digital native
pt. 3. Entertaining the digital native
pt. 4. Educating the digital native.
