Building blocks for the business
Introduction to exclusivity
Integrating intellectual property to maximize both relevance and exclusivity
Paying for exclusivity: financing and business structuring
Application of start-up financing to intellectual property
Drafting the Own it business plan
Documenting the limited liability company
The Internet, e-commerce and the new sales paradigm
Industry examples and approaches
Copyrights and copyright law
Trademarks, service marks, brands, and trademark law
Publicity rights and privacy law
Trade secrets and trade secret law .