The Twitter book

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Hold great conversations

Share information and ideas

Reveal yourself

Twitter for business: special considerations and ideas.

Machine generated contents note: 1.Get Started

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Understand what "following" means

Don't follow people yet

Quickly create a compelling profile

Find the people you know on Twitter

Get suggestions for cool people to follow

Tweet from the road

Test-drive the 140-character limit

Trim messages that are too long

The secret to linking in Twitter

Figure out how many people to follow

Join a conversation: the hashtag (#) demystified

Key Twitter jargon: tweet

Key Twitter jargon: @messages

Key Twitter jargon: retweet

Key Twitter jargon: DM

Key Twitter jargon: trending topics

Key Twitter jargon: tweetup

Twitter jargon: Fail Whale

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Get help from Twitter

2.Listen In

Use Twitter search

Take advantage of advanced search

Four important things to search for

Save searches

Track search with email alerts

Hunt down

and back up

older tweets

Search the nooks, crannies and archives of your account

Stay on top of several searches at once, including live-event coverage

Track tweeted links to your website

Dig deeper on trending topics

Find out what people are reading

Bookmark links for later reading and draw attention to tweets now

Use a life-changing third-party program

Life-changing program #1: Seesmic

Life-changing program #2: TweetDeck

Use a great mobile client

Follow smart people you don't know

Figure out who's influential on Twitter

Keep track of friends and family

3.Hold Great Conversations

Get great followers

Reply to your @messages

Retweet clearly and classify: Part 1 The Overview

Retweet clearly and classify: Part 2 Retweets Vs. Quoted Tweets

Retweet clearly and classify: Part 3 Use The Retweet Button

Retweet clearly and classify: Part 4 Quote A Tweet

What to retweet

Troubleshoot your retweets

Ask questions

Answer questions

Send smart @replies

Get attention gracefully

Twitter often...but not too often

Three cool hashtag tricks

Know your followers

Unfollow graciously

Don't auto-DM (for crying out loud)

Don't spam anyone

Don't let third-party apps spam (or tweet) on your behalf

Fight spam

Recover fast if your account is compromised

4.Share Information and ideas

Be interesting to other people

Make sure your messages get seen

Link to interesting stuff around the Web

Link appealingly to your blog or site

Use the hub-and-spoke model to your advantage

Link to a tweet

Post pictures

Live-tweet an event

Provide customer feedback

griping and glowing

Overhear things

Publish on Twitter

Participate in fundraising campaigns

Make smart suggestions on FollowFriday

Mark tweets as favorites to draw attention to them

Post on the right days and at the right times

Repost important tweets

5.Reveal Yourself

Post personal updates

Go beyond "What's happening?"

Use the right icon

Fill out your full bio (it takes two seconds)

Spiff up your background

Cross-post to Facebook, Linkedin, and more

Divulge your location

Post your Twitter handle widely

6.Twitter for Business: Special Considerations and Ideas

Listen first

Have clear goals

Integrate with your other channels

Start slow, then build

Figure out who does the tweeting

Reveal the person behind the curtain

Manage multiple staffers on one account

Coordinate multiple accounts

Be conversational

Retweet your customers

Offer solid customer support

Post mostly NOT about your company

Link creatively to your own sites

Make money with Twitter

Advertise on Twitter...maybe

Report problems...and resolutions

Post personal updates

Use Bitly to track click-throughs and create custom short domains and URLs

Engage journalists and PR people

Follow everyone who follows you (almost)

Four services for measuring Twitter

Three bonus tools for business accounts.

Get started

Listen in

Hold great conversations

Share information and ideas

Reveal yourself

Twitter for business : special considerations and ideas.