Inside her pretty little head: a new theory of female motivation and what it means for marketing
Description
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Subjects
Subjects
Advertising
Advertising -- Psychological aspects
Brand name products
Electronic books
Marketing
Marketing -- Psychological aspects
Marketing -- Sex differences
Motivation (Psychology)
Motivation (Psychology) -- Sex differences
Motivation research (Marketing)
Psychological aspects
Sex differences
Sex differences (Psychology)
Women consumers
Advertising -- Psychological aspects
Brand name products
Electronic books
Marketing
Marketing -- Psychological aspects
Marketing -- Sex differences
Motivation (Psychology)
Motivation (Psychology) -- Sex differences
Motivation research (Marketing)
Psychological aspects
Sex differences
Sex differences (Psychology)
Women consumers
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Contributors
ISBN
9781904879961
9789814312202
9789814312202
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