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The Patron way: from fantasty to fortune, lessons on taking any business from idea to iconic brand
The Patron way: from fantasty to fortune, lessons on taking any business from idea to iconic brand
Author
Edelstein, Illana
Publisher
McGraw-Hill
Publication Date
[2013]
Language
English
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Table of Contents
From the Book
Out of the blue
A brief history of tequila
The taste test
Hollywood star
By the seat of our pants
The high life
Rude awakening
Stone cold sober
Patrón today.
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Subjects
Subjects
Branding (Marketing)
Brand name products
Tequila industry
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ISBN
9780071817646
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