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The soul of the new consumer: authenticity -- what we buy and why in the new economy
The soul of the new consumer: authenticity -- what we buy and why in the new economy
Author
Lewis, David, 1942-
Publisher
N. Brealey Pub
Publication Date
2000
Language
English
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Table of Contents
From the Book
From abundance to authenticity
Persuading new consumers
The new scarcities of time, attention and trust
Tastespace
Why buzz beats hype
Involving the new consumer
Retail heaven/Retail hell
New consumers/New commercials
Winning their hearts and minds
Giving the soul control
Appendix.
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Subjects
Subjects
Consumer behavior
Consumer behavior -- History -- 20th century
History
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Contributors
Bridger, Darren
ISBN
9781857882469
9781857882988
NoveList
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