P.T. Barnum: prince of humbug
Lydia E. Pinkham's vegetable compound: personalizing the corporate face
Pears' soap: John E. Millais's A child's world and the powers of associated value
Pepsodent: Claude Hopkins and the magic of preemptive claim
Listerine: Gerard Lambert and selling the need
The Queensboro Corporation: advertising on the first electronic medium
The kid in upper 4: the birth of advocacy advertising
De Beers: a good campaign is forever
Coke and Christmas: the Claus that refreshes
The Volkswagen Beetle: William Bernbach and the fourth wall
Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product
The Marlboro man: the perfect campaign
The Hathaway man: David Ogilvy and the branding of branding
Anacin and the unique selling proposal: how would you like a hammer in the head?
LBJ vs. Barry Goldwater: thirty-second politics
She's very Charlie: the politics of scent
Absolut: the metaphysics of wrap
Apple's 1984: the ad as artifact
The rise and fall of the infomercial: "call now! operators are standing by..."
Nike and Michael Jordan: the hero as product.
