Flux: what marketing managers need to navigate the new environment

Introduction: the evolving role of the marketing manager

Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman

2. Losing control and loving it / David Dunne

3. Brand extension strategy: an integrative framework / Sridhar Moorthy

4. What makes the internet different? / Avi Goldfarb

Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell

6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai

7. Marketing management when facing forward-looking consumers / Andrew T. Ching

8. Strategic forward-looking marketing management / Ron N. Borkovsky

9. Just imagine: the role of visualization in new product evaluation / Min Zhao

10. The role of morality in consumer decisions / Nina Malzar

Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi

12. Hang on: the psychology of time and implications for designing queues / Dilip Soman

13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal

14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo

15. Managing brands by leveraging academic research / Delaine Hampton.