Sect. 1. Introducing the global mindset. 1. Introduction: the global imperative. 2. The need for global minds. 3. From domestic to global thinking: five generic mindsets
Sect. 2. Global analytical skills: analysing and understanding global logics. 4. Finding the sources of global logic within the customer base. 5. Finding global logic in industry and in the competitive environment. 6. Assessing patterns of global logic
Sect. 3. Global market assessment. 7. Understanding the global chessboard. 8. Spotting global trends
Sect. 4. Global strategic skills. 9. Selecting pathways to globalization. 10. Generic global business strategies. 11. Adopting generic global business strategies. 12. Prioritizing generic global strategies
Sect. 5. Implementing global mindsets. 13. Organizational concepts for global mindsets. 14. Building global minds for individual managers. 15. Implementing corporate global mindsets. 16. Practicing global mindsets.
