Small business for dummies

Introduction

PART 1: Getting started with small business. Is small business for you? ; Laying your personal financial foundation ; Finding your niche ; First things first: crafting your business plan ; Making financing, ownership, and organizational decisions

PART 2: Buying an existing business. Exploring buying a business ; Finding the right business to buy ; Evaluating a business to buy ; Negotiating terms and sealing the deal

PART 3: Running a successful small business. The owner's responsibilities in the start-up and beyond ; Marketing: products, pricing, distribution, promotion, and sales ; Tapping technology ; Keeping your customers loyal ; Managing profitability and cash ; Learning from the experiences of others

PART 4: Keeping your business in business. Finding and keeping superstar employees ; Providing employee benefits ; Handling regulatory and legal issues ; Mastering small-business taxes ; Cultivating a growing business

PART 5: The part of tens. Ten mistakes you don't want to make ; Ten tips for small-business success ; Ten ways recent tax reform benefits small business.

Part 1. Getting Started with Small Business

Is Small Business for You?

Laying your personal financial foundation

Finding your niche

First things first: crafting your business plan

Making financing, ownership, and organizational decisions

Part 2. Buying an existing business

Exploring buying a business

Finding the right business to buy

Evaluating a business to buy

Negotiating terms and sealing the deal

Part 3. Running a successful small business

The owner's responsibilities in the start-up and beyond

Marketing: products, pricing, distribution, promotion, and sales

Tapping technology

Keeping your customers loyal

Managing profitability and cash

Learning from the experiences of others

Part 4. Keeping for business in business

Finding and keeping superstar employees

Providing employee benefits

Handling regulatory and legal issues

Mastering small-business taxes

Cultivating a growing business

Part 5. The part of tens

Ten mistakes you don't want to make

Ten tips for small-business success

Ten ways the 2017 tax reform bill benefits small business.

pt. 1. Becoming an entrepreneur

pt. 2. Buying an existing business

pt. 3. Running a successful small business

pt. 4. Keeping your business in business

pt. 5. The part of tens.