From the Book - 6th edition.
PART 1: Getting started with small business. Is small business for you? ; Laying your personal financial foundation ; Finding your niche ; First things first: crafting your business plan ; Making financing, ownership, and organizational decisions
PART 2: Buying an existing business. Exploring buying a business ; Finding the right business to buy ; Evaluating a business to buy ; Negotiating terms and sealing the deal
PART 3: Running a successful small business. The owner's responsibilities in the start-up and beyond ; Marketing: products, pricing, distribution, promotion, and sales ; Tapping technology ; Keeping your customers loyal ; Managing profitability and cash ; Learning from the experiences of others
PART 4: Keeping your business in business. Finding and keeping superstar employees ; Providing employee benefits ; Handling regulatory and legal issues ; Mastering small-business taxes ; Cultivating a growing business
PART 5: The part of tens. Ten mistakes you don't want to make ; Ten tips for small-business success ; Ten ways recent tax reform benefits small business.
From the eBook - 5th edition.
Part 1. Getting Started with Small Business
Is Small Business for You?
Laying your personal financial foundation
First things first: crafting your business plan
Making financing, ownership, and organizational decisions
Part 2. Buying an existing business
Exploring buying a business
Finding the right business to buy
Evaluating a business to buy
Negotiating terms and sealing the deal
Part 3. Running a successful small business
The owner's responsibilities in the start-up and beyond
Marketing: products, pricing, distribution, promotion, and sales
Keeping your customers loyal
Managing profitability and cash
Learning from the experiences of others
Part 4. Keeping for business in business
Finding and keeping superstar employees
Providing employee benefits
Handling regulatory and legal issues
Mastering small-business taxes
Cultivating a growing business
Ten mistakes you don't want to make
Ten tips for small-business success
Ten ways the 2017 tax reform bill benefits small business.
pt. 1. Becoming an entrepreneur
pt. 2. Buying an existing business
pt. 3. Running a successful small business
pt. 4. Keeping your business in business