The brand marketing book: creating, managing, and extending the value of your brand

Book Cover
Author
Marconi, Joe
Publisher
NTC Business Books
Publication Date
c2000
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
Advertising & Promotion
branding
Branding (Marketing)
Brand name products
Brand name products -- Marketing
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Advertising & Promotion
Commercialisation
Marketing
Produits de marque
Produits de marque -- Commercialisation
Stratégie de marque

More Details

Contributors
American Marketing Association
ISBN
9780844222578
9780585207988

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