Introduction: The place of financial ratios in business success
Pt. 1. The role of financial ratios
1. Creating value - a model of success
2. Measuring value - the origin of financial ratios
Pt. 2. Understanding financial ratios
3. Funding management - the gearing ratio
4. Asset management - the asset turnover ratio
5. Value add management - the profit margin
6. Tax management - the effective tax rate
7. Growth management - the payout and retention ratios
Pt. 3. Using financial ratios
9. The place of financial ratios in strategic management
10. Perspectives on financial ratios
App. 1. The purpose of ratios: The three Eff's
App. 2. The source and application of financial data for ratio analysis
App. 3. A benchmarking example
